BBC Two Ident - Sculpture
Created with BBC Creative and Superunion
Role: Design and Animation
Ident Collaborators
BBC Creative
Superunion
FutureDeluxe
David McLeod
Ari Weinkle
Helmut Breineder
Kenneth Robin
Mainframe
The Mill
Kijek & Adamski
Alex Baranowski (Composer)
Aardman (Currently in production)
Brief
For the full brief check out the first ident here
Solution
This second ident needed to complement heavy content such as news items. We created a satisfying sculpture that twists and turns in a calming manner, aiming to be an unintrusive breathe of fresh air within the content.
Style frames and development
