BBC Two Ident
Created with BBC Creative and Superunion
Role: Design and Animation
Ident Collaborators
BBC Creative, Superunion, FutureDeluxe, David McLeod, Ari Weinkle, Helmut Breineder, Kenneth Robin, Mainframe, The Mill, Kijek & Adamski, Alex Baranowski (Composer)
Huge thanks to the team at Superunion and BBC Creative.
D&AD Gold Pencil and Cannes Silver Lion
Brief
A very unexpected email arrived in the inbox while I was freelancing, BBC Creative and Superunion were working on a set of new idents to refresh the BBC Two channel’s identity for the first time in 20 years. Collaborating with some of the best studios and talented motion designers on the planet. Somehow, they wanted me to design and animate two of the idents.
Solution
The first ident needed to compliment content that looks at familiar problems from a new viewpoint. Showing eye opening documentaries that challenge your opinions and force you to take another look.
To translate this into the ident, we created an infinite shape that’s always evolving with infinite combinations of the 2 curve morphing, twisting and changing. Each time you see the shape, it appears differently, as your opinions and views change while watching the content.
“Conlan interpreted the briefs brilliantly and worked with us in a highly collaborative and cooperative way, always sharing his creative thought process, solving problems and taking feedback and unexpected changes in his stride. His thoughtful design approach and total professionalism was apparent throughout the project, as he went above and beyond to deliver excellent work”
Katherina Tudball
Creative Director at Superunion
Development Reel
Full Set of Idents
Style frames and tests
