COX Brand Identity
Created with VAN O
3D Design & Animation
Conlan Normington
Strategy
Direction – Luke van O
R&A – Zaiga Finnis
Design
Creative Direction – Luke van O, Luis Coderque
Design Direction – Carlo Mussett, Katie Byrnes
Designer – Marco Due
COX is a design-focused contemporary architectural practice with studios located in every major Australian city and a history spanning 60 years.
At the heart of the rebrand was the discovery that the many different forms and perspectives in COX’s work are held together by one variable: the presence and absence of light. The variable that enables us to determine what we ‘see’.
My role in the identity was to create a 3D logo from the elegant wordmark VAN O had created. I then explored the effect of light, shadow and perspective through infinite takes on the COX logo forming in different ways, textures and times of the day.
