TRX Brand Vision Film
Completed at FutureBrand
Credits
Creative Director: Mick Boston
Styleframes and Design: Conlan Normington
Storyboard: Conlan Normington
Animation: Conlan Normington
Initial Concept: Mick Boston, Ed Hall, Conlan Normington
Train and Plant models: Edwina Joel
Account directors: Sam Lewis, Katherine Monk
Music: Wabz - Shadow
Brief
After creating the brand for TRX, a new financial district currently getting built in Kuala Lumpur, FutureBrand was tasked with creating a video that would bring to life the vision of the commercial, residential and lifestyle precincts within the district.
Solution
We visualised the different benefits of living in TRX by wrapping the set of Malaysian patterns created for the brand around the different scenes and objects that the voiceovers would reference.
Parks, secure buildings, open office plans, shopping malls, water features, train stations and many other scenes all had to be visualised without referencing anything specifically as much of the developments plans were yet to be finalised.
This is a reel showing a selection of the designed elements used throughout the 4 minute brand film.
Stills
Additional Styleframes and Tests
